Casinopiloten.se - Website UX UI Improvement

Casinopiloten.se is an online casino affiliate website catering for several markets which are Sweden, Finland, Norway, Germany, Italy and Canada. The task was about improving, the user experience, Bounce rate and NDC’s (New Deposit Customers)

Design Goal

Improve the user experience, increase NDC’s (new deposit customers), improve the bounce rate, enhance branding impact and add engaging content.

End Result

The new design decreased our bounce rate by 34% and improved average session duration by 176%

My Role

UX UI Design, Research, Competitor Research

Tools Used

Sketch, Invision, Flinto

Project Url

Logo

I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one, 

UX Improvements

I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one, 

Visual Designs