Making bars more fun by finding a happy hour easily and invite friends to join you
and socialise while enjoying a happy hour with them.
Socialising with new persons and friends is something I look for, especially during the weekend when I want to chill. I was always aware that bars in Malta offer a happy hour on certain days and certain times. A problem emerged: while trying to find where and when bars are offering a happy hour I couldn't find anything. I tried to find a website or a facebook page providing this, but unfortunately none was found.
Everyone likes a happy hour. You buy one and get another for free! Both local residents and foreigners love happy hours. Who doesn't want a drink for free, especially cocktails in summer?
– Make it fast and easy to use for everyone, everywhere.
– Easy & Fast way to find a happy hour
– Notify the user about happy hours starting soon (nearby)
– Invite friends to join you
The target audience of Barhopper App are persons aged between 18 and 50. Based on research, this audience have a strong preference for mobile usage. They are heavy mobile users and using various apps on a daily basis.
Having had previous experience designing and developing hybrid apps from the ground up, I designed the app and started looking into REACT Native to develop the app myself on both Android and IOS operating systems. I coordinated and led all facets of design including: information architecture, user task flows, interaction, visual, product, and prototyping. I also conducted user research using methods such as creating a landing page (lead magnet with get notified widget), interviews, surveys, focus groups, and participatory design in order to address both user behavior and attitudes.
In order to identify if this product was worth building, as well as what it needed to accomplish, I started out by assembling a focus group of target users. After sifting through all of their feature requests, I was able to understand and identify various key points: they wanted a fast and easy way to find a happy hour and also invite their friends. Although I knew that the app could grow to be something much larger and more robust, I focused on creating an MVP that met the user’s core need. I identified the key specs that had to be included in the app in order to build the MVP, then mapped out user flows based on those specs.
After doing some research and creating a moodboard for the logo, first I started sketching some ideas on a piece of paper. After that I decided 3 logos out of the ideas I had and checked what works and looks best. Due the name being barhopper, I wanted to add a bouncing feeling to the logo. I started off by using cartoonish characters holding a bottle of beverage. My last idea was based in designing a funny character who is sober and happy.
The objective of the interface was to keep the app fun, easy and unique. This was accomplished by using fun and summery colours, a cool and funny logo.
For the happy hour part, I could design it as a common table with days and times of when the happy hour is going to take place, but instead i created a sliding feature with some engagement into it. When the happy hour is active, the circle will turn green with a countdown showing how long you have remaining until the happy hour ends (user engagement).
The app idea was well received within possible early users. I kept on running a landing page collecting emails before and after the whole process was finished while running some facebook ads. While it has not yet been released, I have collected over 300 emails in just over a month.
As a result of this experience, I learned that when designing a product for a new environment, bringing in real users of this upcoming app in an early stage, really helps things to go smoothly down the line.
I also learned that every product should be released in the right time and moment. Although bars are frequently visited during the whole year, the boom happens during summer. Heat + bar happy hour = more cool cocktails to drink = more fun.