An online casino affiliate website catering for several markets. The task was about improving, the user experience, bounce rate and NDC's (New Deposit Customers)

Design Goal

Improve the user experience, increase NDC’s (new deposit customers), improve the bounce rate, enhance branding impact and add engaging content.

End Result

The new design decreased our bounce rate by 34% and improved average session duration by 176%

My Role

UX UI Design, Research, Competitor Research

Tools Used

Sketch, Invision

Project Url


I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one, 

UX Improvements

Before designing the HI-FI designs, first i started off creating the new wireframes with UX improvements.

Here is a list of improvements I worked on:

  • Added top 3 links in header (Desktop)
  • Added anchor menu which follows the user
  • Removed the sidebar and went full width
  • Added Top 3 casino lists in the top banner area
  • Added filters in the casino toplist
  • Removed large images (which affects website speed)
  • Added features casino row
  • Added sticky bottom menu (Mobile)

Other Page Designs