An online casino affiliate website catering for several markets. The task was about improving, the user experience, bounce rate and NDC's (New Deposit Customers)
Improve the user experience, increase NDC’s (new deposit customers), improve the bounce rate, enhance branding impact and add engaging content.
The new design decreased our bounce rate by 34% and improved average session duration by 176%
UX UI Design, Research, Competitor Research
I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one,