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Rizk.com is an online casino focusing on the Finish, Swedish and Norwegian market. Apart from Casino, it offers a new Sportsbook. The task was about improving the email design templates while increasing open rate and NDC’s (New Deposit Customers)
Improve the user experience, increase the email opening rate, increase NDC’s (new deposit customers), enhance branding impact and add engaging content.
The new design increased the email opening rate by 34% and also attracted hundreds of new depositing customers.
UX UI Design, Research, Competitor Research
Sketch, Invision, Flinto
I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one,
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