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Tipico is a german company focusing on betting mostly. Apart from betting a new casino was launched and I was the design lead taking care of all Tipico Design Tasks.
This was one of the many challenges I had at Tipico when I joined the casino team. The landing pages used needed an upgrate in terms of design and structure. The designs were old and not even responsive. I cam up with a new simple design for the landing pages giving importance to UX and UI Design.
The new design increased conversions by 12% and also attracted hundreds of new depositing customers on mobile due the fact that the new landing pages were mobile friendly.
Banner Design, UX UI Design, Front-end Development
Photoshop, Sketch, Invision, Flinto, Visual studio code
I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one,
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