Tipico is a german company focusing on betting mostly. Apart from betting a new casino was launched and I was the design lead taking care of all Tipico Design Tasks.
Design Goal
Present landing pages were not mobile friendly. My task was to design new landing pages and code them too.
End Result
The new design increased conversions by 12%and also attracted hundreds of new depositing customers on mobile due the fact that the new landing pages were mobile friendly.
My Role
UX UI Design, Research, Competitor Research, Front-end Development
I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one,