New Landing Pages - Tipico Casino

Tipico is a german company focusing on betting mostly.  Apart from betting a new casino was launched and I was the design lead taking care of all Tipico Design Tasks.

Design Goal

Present landing pages were not mobile friendly. My task was to design new landing pages  and code them too.

End Result

The new design increased conversions by 12% and also attracted hundreds of new depositing customers on mobile due the fact that the new landing pages were mobile friendly.

My Role

UX UI Design, Research, Competitor Research, Front-end Development

Tools Used

Sketch, Invision, Flinto

Project Url

The landing pages

I went through the original email design, listed all UX problems it had to make sure that the redesign fixed every one of them. Below is a comparison between the original email design, what I improved and the redesigned one,